TNT finishes NBA season with double-digit growth
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March 19, 2009 11:00 PM
TNT completed its regular-season NBA coverage with a 14 percent increase in viewers, its second straight year of double-digit growth.
The network averaged more than 1.7 million viewers for its 53-game schedule, up from 1.5 million last season. That was its best figure in a full season since 1995-96, when it drew nearly 1.9 million per game for Michael Jordan's first full season back from retirement.
TNT's playoff coverage begins Sunday and the network will exclusively air the Eastern Conference finals.
A service of the Associated Press(AP)